Showcasing Google's potential with a piece of paper
How do you get a room full of large advertisers - an audience of CMOs from various industries - excited about what Google has to offer in under 2 minutes? Let them imagine.
If you think of the web as a blank sheet of paper, anything is possible

This campaign communicates the awesome potential of Google products & services with a simple question: Imagine the web as a blank sheet of paper. Built on Google's new business philosophy of 'one solution', Arcade told the brand's story by transforming Google's AsiaPacific headquarters in Singapore with paper origami installations, 3-dimensional posters and time-lapse animations.